Analysis of crimestoppers Research Paper Example | Topics and Well Written Essays - 1500 words

Analysis of crimestoppers - Research Paper Example Crimestoppers is a national program that was begun on a local, regional and national level to fight crime.The program brings together law enforcement,private citizens,the media to find criminals.This program began when a detective in Albuquerque,NM became concerned about the many crimes that were unsolved and that the leads had gone cold. At the time, a young college student was killed and they could not find any other leads about this crime. He realized that there was someone in the community that could help solve the murder of this college student and he knew that people would come forward if they could do it anonymously, they would be paid for a lead that led to solving the crime and the media televised the first â€Å"Crime of the Week.† Within 72 hours, three men were arrested who had committed the killing of the college student and they realized this was a good idea; Crimestoppers officially began on September 8, 1976. To date, Crimestoppers has been showed to reach all corners of the world and they have a particular presence in â€Å"Nation/Regions of the United States, Canada, Caribbean and Latin America, Europe, Australia, and the South/Western Pacific† (Crimestoppers USA, par. 4). The Crime Triangle the Program Addresses Crimestoppers attempts to address all aspects of the crime triangle. They realize that someone in the community knows when a crime is committed and they know who has committed the crime. They will help law enforcement when they have three issues satisfied: Fear of reprisal An attitude of apathy Reluctance to get involved Crimestoppers is able to resolve these issues by providing each person with a code number that keeps their tip anonymous and by rewarding them with up to $1000 when they supply information that eventually leads to the arrest of the perpetrator (Crimestoppers USA, 2011). By resolving these issues and putting the program in place, law enforcement is able to resolve the three aspects of the triangle: They m ake the community more aware of the fact that there is someone who has committed a crime, they identify the individual that had the crime committed against them and they show how the opportunity was made to create the crime (Houston Police Department, n.d.). By doing so, the community becomes safer and people are more prone to let law enforcement know where an individual resides who has committed the crime in question. Analysis of Crime Stopper’s Success Crimestoppers states that they have â€Å"an average conviction rate of approximately 95% on cases solved by a tip to the program† (Crimestoppers USA, 2011, par. 8). This conviction rate is based on the national average. In order to understand their success more specifically, the information is found in a variety of programs. Hoffman (2010) suggests that the Houston branch of Crimestoppers is â€Å"the most effective unit in the nation† (par 1). The Houston branch generally receives about 2500 calls, 500 which a re good and those 500 lead to about 50 arrests. In this city people can be paid up to $5000 if their tip lead to an arrest. In 2009, this meant that â€Å"825 felons were prosecuted because of Crimestoppers.† (Hoffman, 2010, par. 6). According to Gordon-Gibson (2010) from 1976 to 2010, 829,603 arrests were made, 1,277,325 cases were cleared, US $2,006,059,318 in property was recovered and US $7,869,309,917 worth of drugs were seized. In 2011, these statistics have grown to 893,691 arrests being made worldwide, 1,358,830 cases cleared, $2,151,864,229 worth of property recovered and a total of $8,082,482,485 drugs seized. These statistics show that Crimestoppers has had success over many years in solving crimes with the help of the community and the media. (Crimestoppers International, 2011) Why Crimestoppers Works (Critical Analysis of the Effectiveness of the Program) According to Gordon-Gibson (2010) there are several reasons why Crimestoppers works. Individuals who want to report crimes can do so anonymously so they are not put in the position of confronting the criminal.

Promotional campaigns and consumers behavior Essay

Promotional campaigns and consumers behavior - Essay Example Currently,marketing creativity is focused on the study and analysis of consumer’s buying behavior.On the one hand,promotional campaigns that we can see every day may seem to us an ordinary event In reality, there is a need to cover numerous and diverse issues for marketers in order to satisfy the needs of the customers and make them buy a certain product. One may think that it is hardly realistic that a consumer may be influenced by some special strategies and appeal to: psychology of customers (the way they think; the way the customer is influenced by his environment); the behavior of customers in the process of shopping; the value of products and a real value of a certain product for the customers and many other factors (Alba and Hutchinson, 1987). Basically, there is a need for marketers to conduct a study of â€Å"individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy nee ds and the impacts that these processes have on the consumer and society" (Mullen and Johnson 1990, p. 18). Theoretical overview Basically, in order to give an exact answer to the question ‘why promotional campaigns should take into account consumer’s behavior’, it is relevant to refer to the theoretical background of consumer’s psychology. Starting from 70s, scientists and researchers have underlined that consumer’s behavior is greatly influenced by their family members.... Moreover, a complicated nature of a comprehensive buyer’s behavior model is often considered to be inefficient in predicting consumer’s behavior in the future do to its complicated nature. There are two main approaches to the study of consumer’s behavior: the Behavioral Decision Theory and Social-Cognition Approaches to Consumer Research. Both these strategies are based on customer’s perception of a product and an intention to buy it in his consciousness (Alba and Hutchinson, 1987). Daniel Kahneman and Amos Tversky are representatives of BDT approach to the study of consumer’s behavior. Consumer’s choice is the main objective of the scientists’ researches. A practical aspect In order to practically implement a theoretical knowledge about a consumer’s choice which is shaped under the influence of his consciousness, the promotional campaigns are developed with regard to the mental and social peculiarities, economical and many othe r factors of the target group (Holbrook, 1999). For example, it is rather hard to promote products of daily consumption. There are a lot of different producers and very often a consumer’s choice can be easily changed. â€Å"A Cup of Instant Culture† is a slogan created by Maxwell Coffee in previous years. In XXI century drinking coffee is an integral part of an individual’s image (Aaker, J.L., 1997). For example, if advertising campaign shows a smiling business woman or business man who drinks coffee, the consumers people in their consciousness would perceive this ad as exemplifying two concepts ‘success’ and ‘coffee’ as interrelated ones (Gerritt, 1999). In the modern world we often see exotic advertising of coffee. Coffee